Turning the Tide on Ocean Conservation


The ocean sustains life on Earth, yet it receives less than 1% of global philanthropy. We're changing that. By pledging just 10% of charitable giving to ocean recovery, we can unlock $80 billion annually—enough to end overfishing, restore ecosystems, and protect 30% of the ocean by 2030.

Join us in increasing global charitable funding for ocean conservation from less than 1% to 10%. Together, we can turn the tide for a sustainable future.

School of Fish

The Crisis We Cannot Ignore


The ocean covers over 70% of our planet, produces more than half the oxygen we breathe, and regulates our climate—yet it receives less than 1% of global philanthropic funding. In 2022, just $0.9 billion was directed toward ocean conservation globally out of the $811 billion donated worldwide.

Meanwhile:
90% of global fish stocks are overfished or exploited
A garbage truck’s worth of plastic enters the ocean every minute
Destructive bottom trawling destroys seabed ecosystems the size of the UK every year

This chronic underfunding is pushing marine ecosystems toward collapse. If we don’t change how we fund ocean recovery, we risk losing the very system that sustains life on Earth.

Sea bed in Arran MPA

The Solution: 10% for the Ocean


What if just 10% of all charitable giving went to ocean conservation? That would unlock $80 billion annually—enough to end overfishing, restore vital ecosystems, and protect 30% of the ocean by 2030.

10% for the Ocean aims to build the world’s largest philanthropy fund for ocean recovery. Like a mutual fund for the sea, we pool donations from individuals, businesses, and foundations to fund the most impactful conservation, research, and restoration initiatives worldwide.

Join the movement. Take the 10% pledge.

Together, we can turn the tide.

Restore our Oceans

Our oceans are in crisis. Their vital role in sustaining life on Earth is at risk, due to unprecedented threats from pollution, overfishing, and climate change.

Scientists now know that small changes at sea can create significant shifts in our planet's climate. Despite this, ocean conservation receives less than 1% of global charitable funding. That needs to change. Immediately.

Our mission is to create a unified approach to ocean conservation, pooling global charitable contributions and delivering unrestricted grants to a selected group of the world's most impactful ocean organisations, who work collectively to restore our oceans.

This way, we are targeting the most critical and most harmful issues, we raise awareness and support science and accelerate ocean recovery to encourage sustainable use of marine resources.

Why the Ocean?


Our very existence depends not on the land, but on the oceans. They regulate our climate, generate most of the oxygen we breathe and are home to 80% of life on Earth. The more we learn about them, the more important they become.

Not only do they produce more oxygen than the world’s forests and jungles combined, they are also pivotal in moderating climate change, absorbing about 93% of the Earth’s excess heat since the 1960s. Without them, temperatures would be 30 degrees higher.

Despite this, oceans are not in the spotlight. Their important role is being ignored, and we do this at our peril. If the planet is to have a secure future, they need to be placed front and centre in the world’s climate change strategies.

Our Focus Areas

Marine Conservation Programs

Legal & Advocacy Efforts

Education & Awareness Raising

Research Initiatives

A Super Fund for Maximum Impact

We combine the scale of collective giving with a worldwide network of critical ocean causes, providing a single point of action to promote ocean health and support a blue recovery. A little like a mutual fund for the ocean.

This pooled funding approach combines resources from donors all around the world to create significant impact. By contributing to the fund, you join a community of like-minded individuals, business and organisations dedicated to marine conservation. Every donation, big or small, will help drive substantial progress in protecting our ocean.

Together, we can make a lasting impact.

Partners